RESPONSIBLE FOR THE CONTENT MICHAEL MARTIN
MARTIN’S STORY
Before I tell you how I finally managed to turn things around, I would like to introduce you to those who have been crucial in helping me.
…There is my daughter Louise. Together with Anna, they ensure that we are always up to date and occasionally explain to me what life is like these days.
…my niece Katharina has been successfully running our family wine tavern for several years. Everyone pitches in here. Katharina not only makes the homemade spreads and desserts but also keeps everyone in line.
…Florin, who helps and works in his own way on the house, farm, and vineyard. And his wife Dorina, who often lights the way for him and is a supporting force not only for him but for our entire family.
…Hubert has always been around the house and farm; only he knows who comes and goes.
…Lorenz is a bit of a chaotic character. When it comes to deliveries, things don’t always go as planned. Fortunately, he always manages to set things right in the end.
…Klapper ‘Fhöni’ is our graphic designer. It was important to him to write ‘FOR THE CONTENT RESPONSIBLE MICHAEL MARTIN’ on the labels. He feels more responsible for the consumption than for the production of the wine.
…Hermann Nitsch, on the other hand, was a painter and not a winemaker. Even after his death, we take care of his vineyard and make his wines. Nitsch had real character and personality!
Michi (that’s me!) can probably assess himself the least. Maybe my role is to keep everyone together and, for sure, I make sure our wine is in good shape.
MONEY DOESN’T SCORE ANY GOALS
Genuine innovations always come from the smaller companies.
EVERYBODY IS MILLING ABOUT BUSILY!
HOWEVER, WE’VE ARRIVED!
We weathered the year 2014 in a good shape; then everything changed for the better. Despite dry weather our vineyard started to bloom. Our neighbours were surprised and asked us how much water there was needed to achieve such optimum results …